Finding Cool 🔍✨

What makes a brand click

In the first issue of the Flyby Book Club — Purple Cow by Seth Godin, we came across this epic quote:

“The best design solves problems, but if you can weld that to the cool factor, then you have a home run,” - Mark Schurman of Herman Miller.

Today, let’s analyze what exactly gives a product or company this elusive cool factor.

This post is a shrewd 7-minute read and for paid subscribers only.