Building a successful product requires creating something which other people will find valuable.
This demands creative energy and sustained effort.
One of the simplest things you can do to turbocharge this process and simplify your life is to focus on one thing at a time.
Some of our best insights often come outside of work when we are most relaxed.
Focusing on one thing allows you to build upon these insights and translate them into a high-quality product.
Focusing on multiple things, however, requires splitting your attention.
Instead of cultivating a deep insight about your product, you will simply be trying to decide what to work on next or playing catch up.
Doing this can result in various products which are a fraction of their potential quality.
A lack of focus is usually a sign of short-term thinking. You either don’t believe in the product or want to do too many things at once.
If you switch your thinking to the long-term, you will be able to visualize the process better without getting impatient.
You can then serialize everything you want to do across the years.
That’s right, YEARS.
Creating genuine value or learning a valuable skill requires months of single-pointed focus and continuous improvement.
But at the end of that effort, you’ll find it’s always worth it.
You can then smoothly transition to whatever project you want to focus on next.