Ever walked past a new store and come across a huge line of people outside? You’ve never heard of this place before, but your curiosity has now been piqued. That, my friend, is social proof. People tend to look toward others for validation. If your cohorts are all playing the same video game, watching the same show, reading the same book, or hanging out in a hip new cafe (or app), you’ll likely be influenced to try it out as well.
Social Proof
Social Proof
Social Proof
Ever walked past a new store and come across a huge line of people outside? You’ve never heard of this place before, but your curiosity has now been piqued. That, my friend, is social proof. People tend to look toward others for validation. If your cohorts are all playing the same video game, watching the same show, reading the same book, or hanging out in a hip new cafe (or app), you’ll likely be influenced to try it out as well.